3 Ways To Make Your Brand's Video Content Go Viral

Posted on: 7 June 2016

You have an innovative product, a great brand, and an appealing story. Now all you need is to make the public more aware of who you are and what you offer. There are lots of ways to market your company and your product, but you may be looking for something that will get you the most bang for your buck. In other words, you want to go viral. You want thousands, or maybe millions, of people to become aware of your story and gain interest in your product. Social media can make that happen, but you have to have interesting content to do so. Below are a few good ideas on how to create content that will go viral:

Help others. Everyone loves to share a heartwarming story on social media. You can use this opportunity to do some good in your community and also get attention at the same time. For instance, you could help reconnect a returning soldier with his or her family. Or you may help a struggling family move into a new home. You could even do a cleanup day in a blighted neighborhood.

Come up with a sincere and genuine effort to help others. And then make a video of the event, showing the work that you and your team did, along with the recipient's response. If it's inspirational and touching, it will likely be shared many times on social media, getting you the attention and goodwill that you need to launch your brand.

Perform a stunt. Another way to get online attention is to perform or sponsor a stunt in a public setting. You could hire actors to play a prank on unsuspecting customers. Or you could hire a group of dancers to assemble a flash mob and pull off a choreographed routine at a crowded event. Whatever you choose, make sure it's in good fun and will be appreciated and enjoyed by all. Of course, record the whole thing and then launch the video online to get shares on social media.

Make a unique commercial. The commercial used to be a pretty straightforward affair. It simply shared the benefits of using a particular product. Today, though, the space for commercials is as crowded as ever. Between television, social media, and other online platforms, there are tons of commercials clamoring for attention.

However, there is also significant opportunity to be creative. If you're posting the ad online or on social media, you may not be bound by some of the time constraints that come with television. You can be creative and tell a touching story or be innovative and present your product or service in a way that your customers may have never imagined.

Consider hiring an innovative commercial director to push the boundaries and come up with something truly imaginative. If your commercial is fresh and original, your audience may share it just for it's pure entertainment value.

For more information, contact an experienced and knowledgeable commercial director like John O'Hagan. They can help you come up with ideas for shareable and viral video content.